The concept of unsatisfaction from constantly missing things is spread widely within our society. »To Fade« is an attempt to visually express the state of being addicted to desire, the state of being in love with being in love.
The project’s concept was to develop a visual language derived from different states of fading in nature and daily used objects – e.g. the decay of a guitar string accompanying the dying sound the string produced – and take it to express the process of fading inside our heads. A very abstract concept with a pretty concrete outcome you might say. The visual shown here actually is just a glimpse of a whole bunch of images and visuals that were created during the project. Yet it is the most insistent one.